ABC Partners with Pernod Ricard on Underage Drinking Prevention Campaign
Parents are encouraged to take a stand against underage drinking in a statewide television public service announcement (PSA)/poster campaign, funded by Pernod Ricard and sponsored by Virginia ABC.
The campaign, “Underage Drinking Doesn’t Start With A Drink, It Starts With An Excuse,” will run during October 2011 in Charlottesville, Norfolk, Roanoke, Harrisonburg, Richmond, Tri-Cities (Bristol) and Northern Virginia/DC on networks such as Discovery, A&E, TLC, Travel and Oxygen. Posters supporting the campaign are displayed in ABC stores.